如何 增加 IG 粉丝 先有产品，再有客户

经常看到新来的业务员踌躇满志的发邮件，钓客户。然后十天半个月收不到回复，就蔫了。不止一个迷茫的问过我，姐，我怎么才能有客户？我总是说，你要先有产品，才能有客户。虽然不置可否，我看到他们的眼神是飘忽的，我知道他们不信，一定在想，我还没客户，我怎么可能建立自己的产品体系？肯定是留一手，不肯教我罢了。一定以为我在敷衍他。但真的我也只能呵呵了。因为我也曾不信过。

但只有真正熬过这一阶段，有了自己的客户，才相信这的确是大实话。我们是外贸公司，不像工厂生产特定的产品，能推销自己生产的产品。在外贸公司，当然你什么都可以做，只要你有客户。但是没有熟悉的产品之前，是不可能有客户的。

老外贸公司以前吃大锅饭，岗位却分得很细，货源，外销，商品会计。各干各的岗位，外销不下产地，货源不联系国外客户，但是市场经济以后，业务开始独立核算，老国企越来越难支撑，外贸公司频频出现业务员跳槽，自立门户的现象。我发现，一旦放开了，很多干得好的，都是做货源出身的。熟悉产品啊！

The old foreign trade company used to eat a big pot, but the posts were divided very carefully, including supply, export and commodity accounting. Each job has its own place of origin, and the source of goods does not contact foreign customers. However, after the market economy, the business begins to be calculated independently, and the old state-owned enterprises are more and more difficult to support. Foreign trade companies frequently change jobs and set up their own doors. I found that once we let go, many of those who did well were from the source of goods. Familiar with products!

我曾经接到过这样的邮件：我对贵司的产品很感兴趣，给我你的报价单，样本，我希望尽快合作。但是并没提到对我的什么产品感兴趣，这样的邮件会被我 时间打入冷宫。

我曾接到货代的电话，号称自己哪个航线都做，什么产品都做，这样的货代也会被我束之高阁。

术业有专攻，在我看来，什么都做，就是其实他什么都没有。

越是还没有自己的客户的时候，越是要花力量去熟悉你想发展的产品，利用你能利用的一切渠道搜集相关的产品资料，这样，当你有机会面对客户的时候，起码不会三言两语就被客户识破。真的，即便还没独自担纲过业务，也要在客户面前表现的像是干了好几年了才行。他可以质疑你面庞和声音稚嫩，不能质疑你熟悉自己的产品。

The more you don't have your own customers, the more you have to spend your strength to get familiar with the products you want to develop, and use all channels you can use to collect relevant product information. In this way, when you have the opportunity to face customers, at least you won't be seen through by customers in a few words. Really, even if you haven't done business alone, you have to act like you've been working in front of customers for several years. He can question your childish face and voice, not your familiarity with your products.

很多人都怵给客户打电话，其实并不是所有的时候都怕语言障碍。更深的恐惧其实是怕被客户问住，客户一般都是行家，有时候几句话就能判断一个业务员对业务的精通程度。一旦他认为你不懂你做的产品和行业，又怎么放心把订单交给你呢？等到你敢拿起电话，不发怵，自信能够侃侃而谈半小时以上时，你离有业务也就不远了。

所以，与其急着去发开发信，不如静下心来先熟悉商品。