TikTok's highly exploratory color presentation perfectly caters to the needs of fashion lovers who are eager to constantly discover new trends. It provides a simple and convenient channel for the brand to fully meet the core needs of the target audience: convenient and fast experience, targeted content and inspiration source that will always be at the forefront of fashion. With such advantaged conditions, fashion brands have taken the lead in marketing!美国版抖音 followers,how do you host on tik tok
今天来看一则时尚潮流品牌,看它是如何在TikTok上精准触达自己的受众群体呢?
American Eagle(美国傲飞)成立于美国,是美国超人气牛仔品牌,致力于为15至25岁的顾客提供休闲牛仔和潮流服饰。
American Eagle的TikTok账号运营:
American Eagle 在 TikTok 上建立了强大的影响力,在它自然视频上积累了30 万+粉丝和 230 万个赞。
American Eagle 于19年10月入局,通过邀请许多红人来打开自己的TikTok社媒账号。红人们身着该品牌的潮流服饰,进行音乐踩点跳舞、变装跳舞的创作。该品牌用各大红人的流量来打开账号的运营,有效利用了海外红人的权重!且氛围轻松愉快,符合TikTok用户的胃口~
American Eagle发起创意活动,轻松引领潮流!
值得注意的是,该品牌在 2020 年夏季与 TikTok 巨星 Addison Rae 建立了合作伙伴关系——正好赶上开学季!尽管由于全球流行,该品牌有了新的面貌,American Eagle仍然希望在TikTok上发起一场充满活力的活动,以轻松愉快的信息引领潮流,同时提高大众对他们的新Dream和AirFlex+运动健身牛仔裤的认可度。接下来看看它是如何圆满完成这次活动的?
推出品牌标签挑战,激发用户创造力实现传播!
American Eagle推出了#InMyAEJeans Back to School的品牌标签挑战,目的是为了一个简单而有效的想法:鼓励TikTokers展示他们的创造力,同时穿上他们 喜欢的美国鹰牌牛仔裤。Addison Rae发起了一项全社区的挑战:使用American Eagle的歌曲并且制作一个#InMyAEJeans下的TikTok,这样就有机会与这位超级巨星合唱!
TikTok is leading the global fashion trend, gathering trendsetters from various countries here. In TikTok, every fashion brand has the opportunity to lead the global trend. The content at the right time is the key to connecting fashion brands with global trendsetters. The creativity that enables the business development of fashion brands can also capture the hearts of TikTok users! At the same time, the brand should make full use of TikTok's celebrity traffic resources to achieve the linkage between the brand and the celebrity!美国版抖音 followers,how do you host on tik tok