ins涨人气粉 挖掘潜在用户要关注到订单转化率问题

挖掘潜在用户是企业后期阶段能否在海外市场有一席之地的关键所在，不论是大型外贸企业还是中小型外贸企业，都会在这方面投入众多举措，而企业的相关工作人员也是企业重点培养的核心工作人员，有一些挖掘潜在用户的销售人员在进行产品销售时，虽然侧重到挖掘大量的潜在用户，但却没有关注好订单转换率问题， 终这一类型的问题对于企业所造成的影响是非常大的。

可以看到有些资深的外贸工作人员挖掘潜在用户时，首先考虑好如何在哪一范畴展开工作，获得了大量的之后会进行筛选，部分作为侧重应对对象，会长期和这一类型的用户沟通，沟通效果理想在这一类型用户的订单转化率很高，这些外贸工作人员长期沟通的用户多是几十家左右，而 终能够成为企业用户的概率转化率达30%，这已经是很高的订单转化率了。

但可以看到这样一种情况，有一些外贸工作人员由于进入行业的时间相对较短，所以仅仅考虑到了如何大量挖掘潜在用户问题，而没有考虑好如何有效提升订单转换率问题，这一类型的用户在实际业务展开过程之中受到影响的概率自然会提升。

However, it can be seen that some foreign trade staff only consider how to mine a large number of potential users, but not how to effectively improve the order conversion rate, because they have a relatively short time to enter the industry. The probability of this type of users being affected in the process of actual business development will naturally increase.

外贸业务展开时，对于这一类型的问题一定要了解的更为透彻一些，如果在这一层面之中出现了误差，后期阶段发掘潜在用户时，影响会出现于多个层面之中，这对于外贸企业是非常不利的。

有些外贸企业工作人员对于这一类型的问题并不了解，为何会出现这种状况呢?自己所挖掘的潜在用户越多，后期阶段这一类型的潜在用户能够成为终端消费者的概率不应该更高一些吗?实际上并非如此，外贸企业工作人员所关注的潜在用户数量太多时，出现的问题是存在于多层面的，例如和这一类型的用户沟通，外贸工作人员只能够通过邮件群发这种形式来和对方沟通，因为所关注的潜在用户群体人数太多，所以想要针对性的进行产品营销，其难度极大，几乎是不现实的，这一类型的外贸工作人员在撰写邮件推销产品时要多分析如下案例。

It's a great honor to have the goods with you. The opportunity of this exchange and the broadcasting of the various types of agricultural machinery products sold have won many praises in the world. Now the promotion of products in Europe and America is in urgent need of agents. The agricultural machinery products sold by us are less than 3% of the industry average price. If you have the products of our company. Interest can be found in the relevant quotations and product information in the annex. If you are satisfied with our products, we will send you all kinds of details and regional quotations at a later stage.

万分荣幸能够和贵方有这次交流的机会，我方所销售的多类型农机产品在 上曾获得过多样奖项，品质受到称赞，现在欧美地区推广产品急需 商,我方所销售的农机产品要低于行业平均价格3%，如果贵公司对我公司的产品有兴趣，可看附件中的相关产品报价以及产品资料说明，如对我方的产品满意，此后阶段我方会将各类详细资料以及地区性报价邮寄给贵方。

这种沟通模式不错，但其存在的问题是非常明显的，由于在此种沟通过程之中没有针对性，所以在群发状态之下，对方也能够看懂这一类型的邮件属于群发邮件，重视这一类型邮件的概率不高，如果产品购入方也是初期进入行业发展，很有可能成为该外贸企业潜在用户，但如果其企业已经在行业中发展多年，关注这一类型邮件的可能性不大，因为觉得自身没有被受到足够高的重视，这种状态下不仅无法将这一类型的潜在用户发展成为企业的产品购入用户，尤为关键的是，甚至会受到这一类型企业的抵触，后期阶段想要和该类型的企业达成贸易往来关系其难度就会变得非常大，所以很多时候虽然群发能够有一定的效果，但一定要具有针对性，如果是某一类型几乎不可能达成业务往来的企业，则可以通过群发形式和其沟通，这样能够有机会获得订单，但如果某个企业买入产品几率非常大时，沟通使用这种群发的形式，效果就不理想了，前期阶段在找到潜在用户群体后，要关注到将能够成为用户的这一类型优先筛选出来，此后针对性的进行策略营销，只有如此效果才有 佳营销效果，能够帮助外贸企业获得更多订单。

This kind of communication mode is good, but its problems are very obvious. Because there is no pertinence in this kind of communication process, the other party can understand this type of e-mail in the group sending state, which belongs to group sending e-mail, and the probability of paying attention to this type of e-mail is not high. If the product buyer also enters the industry development in the early stage, It is very likely to become a potential user of the foreign trade enterprise. However, if the enterprise has been developing in the industry for many years, it is unlikely to pay attention to this type of e-mail, because it feels that it has not received enough attention. In this state, it is not only impossible to develop this type of potential user into a product purchasing user of the enterprise, but also the key is that, It may even be resisted by this type of enterprises. In the later stage, it will be very difficult to enter into a trade relationship with this type of enterprises. Therefore, although mass distribution can have a certain effect, it must be targeted. If a certain type of enterprise is almost impossible to enter into a business relationship, it can communicate with it through mass distribution, In this way, we can have the opportunity to obtain orders. However, if an enterprise has a very high probability of buying products, the effect of communication in the form of group sending is not ideal. In the early stage, after finding potential user groups, we should pay attention to the priority screening of this type of mailbox that will become users, and then carry out targeted strategic marketing, Only in this way can we have the best marketing effect and help foreign trade enterprises get more orders.