跨境电商如何零成本使用Instagram引流？
跨境电商如何零成本使用Instagram引流
Instagram是一个粉丝互动率高、年轻人集中的推广渠道。Instagram突出的图片分享功能，非常适合推广时尚类产品，如服装、美食、美妆产品等。那么如何在Instagram图片营销中脱颖而出呢？
拍摄精美的产品图片，让图片为你说话
图片要美，图片要美，图片要美！重要的事情说三遍
Instagram用户期待的是吸引眼球的精美图片，而不是普普通通的产品陈列。可以拍摄产品的使用场景、产品细节、幕后花絮，为照片加入故事、生活的元素。
巧用Hashtag，方便用户搜寻
Instagram 大的特色莫过于它的Hashtag功能。Instagram更新速度之快令人震惊，一转眼你的帖子就如石沉大海。Hashtag功能可以帮助潜在客户在茫茫图海中搜索到你的品牌!可从你品牌的关键词里面，选用一些受欢迎、搜索量高的词作为标签，三五个即可，太多反而弄巧成拙。
The biggest feature of instagram is its hashtag function. Instagram's update speed is shocking. In a flash, your post is like a sea of stone. Hashtag function can help potential customers search your brand in the vast sea of pictures! From the keywords of your brand, you can choose some popular and high search volume words as tags. Three or five words are enough, too many words are self defeating.
增加互动，提高用户关注度
Instagram 大的亮点就是极高的用户参与度。想要更多人关注你，标题要有趣，内容要符合大众品味；经常与粉丝互动，粉丝回复多的话就挑几个回复，粉丝回复少就挨个回复，这样和你互动的人就会越来越多。还可以发起投票或者有奖竞猜活动，定时送福利，肯定会吸引更多粉丝。粉丝越多，商品售出去的可能性就越大。
The biggest highlight of instagram is its high user engagement. If you want more people to pay attention to you, the title should be interesting and the content should be in line with the public taste; if you often interact with your fans, you can choose a few replies if you have more replies, and one by one if you have less replies, so that more and more people will interact with you. You can also launch voting or prize guessing activities and send welfare regularly, which will surely attract more fans. The more fans there are, the more likely the product will be sold.
发Instagram的 佳时间
发Instagram的 佳时间取决于商品的受众群体。
如果你的粉丝基本是白领，则发Instagram的 佳时间在早晚高峰、饭前、睡前；如果你的粉丝基本是学生族，只要错开高峰发就行；如果你的粉丝基本是家庭主妇，晚上8点以后参与度比较高。
