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长期以来Twitter主要以广告业务为营收来源，多元化业务体系能降低运营风险。为拓展业务范围，Twitter内部已经组建团队开发订阅服务，开发代号为Gryphon的小组可能正在研发全新的订阅服务产品。据Twitter发表的招募数据显示，Gryphon的目标是建立订阅平台，未来可开发给其他团队重复使用，团队将与支付、社群等多个业务体系合作开发。

For a long time, Twitter's main revenue source is advertising business. Diversified business system can reduce operational risk. To expand its business scope, Twitter has formed a team to develop subscription services, and a group named Gryphon may be developing new subscription service products. According to the recruitment data released by twitter, Gryphon's goal is to establish a subscription platform, which can be developed for reuse by other teams in the future. The team will cooperate with payment, community and other business systems to develop.

Twitter推出订阅服务的消息已讨论很多年，有望成为广告营收模式之外另一个营收驱动业务，前首席营运长Anthony Noto曾在2017年表示，Twitter尝试在社群平台开发增值服务。这目标至今没有达成，超过84%营收仍然来自广告服务。特别是遭遇2020上半年新型冠状病毒大流行造成的困境，广告客户削减预算，Twitter在2020年第一季销售收入成长率仅3%，创下两年来最低成长率。