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我们在采取一定的途径开发外贸新客户的时候，需要注意一些问题。首先，因为我们既然开发客户，那么我们前期肯定是没有与客户进行过任何接触的，也就是说我们与客户两者之间是处于一种十分陌生的状态，因此，我们在给这些新客户发送试探性询问的相关信件的时候，一定要注意内容表达上的礼貌性和恭谨性，给新客户一个良好的心理印象。其次，就是在与新客户洽谈过程中，我们要保持自己的专业性。对于新外贸客户来说，你在试探他们合作意图与自身实力的同时，他也在对你的各项业务能力和发展水平进行着试探，而专业性的阐述可以体现出我们公司乃至产品服务商的高质量性，从而在一定程度上打消一部分新客户的顾虑，推动整个贸易合作进程。最后，我们要注意与客户进行商业洽谈的态度，不要将自己表现的太卑微，好像少了这个客户我们公司就会怎么怎么样，也不要讲自己表现的太自大，那样我们之前为留住这个新客户资源所做的一起努力就无意义了。不卑不亢、自信张扬，是我们应该呈现这些新客户的面貌，从而体现我们对自己产品服务质量上的信心。

We need to pay attention to some problems when we take certain ways to develop new foreign trade customers. First of all, since we are developing customers, we certainly have no contact with customers in the early stage, that is to say, we are in a very strange state with customers. Therefore, when we send exploratory inquiry related letters to these new customers, we must pay attention to the politeness and politeness of content expression, Give new customers a good psychological impression. Secondly, in the process of negotiation with new customers, we should maintain our professionalism. For new foreign trade customers, while you are testing their cooperation intention and their own strength, they are also testing your various business capabilities and development levels. Professional elaboration can reflect the high quality of our company and even product service providers, so as to dispel the concerns of some new customers to a certain extent and promote the whole process of trade cooperation. Finally, we should pay attention to the attitude of conducting business negotiations with customers. We should not show ourselves too humble. It seems that without this customer, our company will be what it will be, and we should not talk about our arrogance. In this way, our previous efforts to retain this new customer resource will be meaningless. We should present the appearance of these new customers, so as to reflect our confidence in the quality of our products and services.

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