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根据KOL研究机构Influencer Marketing Hub，92%受访者认为网红营销是非常有效的方式，并且82%的受访者认为通过网红营销获得的顾客质量高于其他营销渠道。手游行业也不例外，很多广告主都已发现KOL营销在最终的转化和点击率等各个指标上均高于非KOL营销。因此越来越多的手游开发者开始选择网红营销，以社交媒体红人、知名主播为代表的网红营销已经成为游戏圈的一个重要趋势。比如5Vs5的MOBA游戏Mobile Legends在尝试了KOL与非KOL推广后发现欧美英语系KOL比其他推广渠道点击率高出25%，转化率高出19%。

According to influencer marketing hub, a KOL research institution, 92% of the respondents think that online Red marketing is a very effective way, and 82% of the respondents think that the quality of customers obtained through online Red marketing is higher than other marketing channels. Mobile game industry is no exception, many advertisers have found that KOL marketing in the final conversion and click through rate and other indicators are higher than non KOL marketing. Therefore, more and more mobile game developers begin to choose online Red marketing. Online Red marketing represented by social media celebrities and well-known anchors has become an important trend in the game circle. For example, mobile legends, a MoBa game in 5vs5, tried to promote KOL and non KOL, and found that the click through rate of KOL of European and American English Department was 25% higher than that of other promotion channels, and the conversion rate was 19% higher.

2018年5月13日，耐克在油管上发布了她与奇迹般温暖的合作视频，在视频中玩了一把Anime风格的妆容。视频共观看510万次，赞23万~对于一个美容游戏合作视频来说是相当不错的数据，甚至观看量可以排在耐克2018年视频观看排行榜的前10位。

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